Internet Marketing: Writing for the web - Code Chiefs

Internet Marketing: Writing for the web

Regular price £29.00 Sale

Unlimited Access

6 Units, 37 Activities and Labs

Certificate of Completion

Level 3 Equivilent Content

5+ Hours of Content

Course Description

Web users have become experts at scrolling through text and scanning the articles that they read on the web. To adapt, our writing style has to separate itself from the standard form it takes in print, in order to attract and maintain the attention of readers on the internet. Because of this, writing for the web has become a specialized skill. And, with this Writing for the Web course, you will be able to:

Draw readers to web pages

Simplify the process of working with designers

Incorporate audio and video content to attract a broad range of users

Make use of keyword optimisation and SEO

Requirements

Our Writing for the Web course is fully compatible with any kind of device whether you are using Windows computer, Mac, or Linux, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.

Who is it for?

This Writing for the Web course is ideal for those students who want to build on the Introduction to Internet Marketing course, want to further develop thier skills or take their content marketing knowledge to the next level.

Career path

After completing this Writing for the Web course you will be able to build up accurate knowledge and skills with real confidence to up skill in your career.

Curriculum

Getting to Know the Web

  • Web Writing Is Not The Same!
  • Design and Structure
  • It’s Work to Influence Others

 

Tips on Creating a Site Hierarchy

  • Designing the Site
  • Pre-Assignment Review
  • Menus, Links, and Buttons

 

Creating Your Content

 

  • Writing Eye-Catching Headlines
  • Writing Content
  • Writing Goals

 

Testing the Waters

Deciding What’s Fit to Print

 

  • What’s Getting Read?
  • Reviewing and Planning

 

Adding Audio and Video to Your Content

Getting Your Content Noticed

 

  • Standing out in Crowds
  • Search Engine Optimization
  • Alternative Search
  • Optimizing Keywords
  • Balancing SEO and Word Stuffing

 

Certification

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