This Building a Brand on Social Media course is an essential addition to your Internet marketing efforts. We’ve designed this course to teach you how to build, implement, review, and revise a social media branding strategy. Taking your social presence to the next level.
Topics include key strategy elements, hot social media platforms, brand-focused messages, and social media guidelines.
Our Building a Brand on Social Media course is fully compatible with any kind of device, whether you are using Windows computer, Mac, or Linux, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.
Who is it for?
This Building a Brand on Social Media course is ideal for those students who want to build on the Introduction to internet marketing course, want to further develop thier skills or take their organisations social presence to the next level.
After completing this Building a Brand on Social Media course you will be able to implement a social media strategy with real confidence.
Defining the Terms
What is Branding?
What is Social Media?
Building Your Social Media Branding Strategy
Key Ingredients for Your Branding Strategy
Identifying Your Social Media Audience
The Key Social Media Platforms
Choosing the Right Platform for Your Brand
Looking at the Options
Creating Brand-Focused Messages
What’s In a Message?
Dealing with Negative Feedback
Building Customer Trust
Developing a Communication Strategy
Developing Social Media Guidelines for Your Brand
Letting Others Speak For You
Reviewing and Revising
Recommended Reading List
Personal Action Plan