Internet Marketing: Creating Google Adwords Campaigns - Code Chiefs

Internet Marketing: Creating Google Adwords Campaigns

Regular price £29.00 Sale

Unlimited Access

6 Units, 37 Activities and Labs

Certificate of Completion

Level 3 Equivilent Content

5+ Hours of Content


Course Description

Our Creating A Google AdWords Campaign course are designed for both small business owners as well as anyone else interested in internet marketing the basic techniques for setting up and understanding how to capitalize on Google AdWords and pay per click (PPC) advertising. In this online course, you will learn:

How Google AdWords works

What PPC means

The importance of correctly setting an AdWords budget

How to select keywords and set up ad groups

How to design a compelling ad

How to make adjustments to increase success

Requirements

Our Creating A Google AdWords Campaign course is fully compatible with any kind of device whether you are using Windows computer, Mac, or Linux, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.

Who is it for?

This Creating A Google AdWords Campaign course is ideal for those students who want to build on their internet markeing knowledge, want to further develop thier online presence using paid advertising or take their Google Adwords knowledge to the next level.

Career path

After completing this Creating A Google AdWords Campaign course you will be able to build up accurate knowledge and skills with real confidence to up skill in your career.

Curriculum

Understanding AdWords Lingo

  • First Up, SEO

    Pre-Assignment Review

    AdWords Defined

    How PPC Works

Creating an AdWords Strategy

  • Planning

    Choosing Keywords

    Getting Good with Keywords

    Long Tail and Short Tail

    Understanding Ad Groups

Creating a PPC Campaign

  • Setting Your PPC Budget

    The Quality Score

Designing Your Ads

  • Choosing Your Language

    Persuasive Techniques

    Keeping Your Eyes Open

    Structuring your Ad

Looking at Success

  • Understanding Key Metrics

    Higher Clickthrough Rates (CTR) Help

    Setting Up Split Tests

    Using Google’s Display Network (GDN)

    When to Ask for Help

    To Be Continued

Extra Materials

  • Recommended Reading List

    Post-Course Assessment

    Personal Action Plan

Certification

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