Internet Marketing: Intro to Email Marketing - Code Chiefs

Internet Marketing: Intro to Email Marketing

Regular price £29.00 Sale

Unlimited Access

6 Units, 37 Activities and Labs

Certificate of Completion

Level 3 Equivilent Content

5+ Hours of Content

Course Description

If you're ready to dive into e-mail marketing, you can get a head start with this Introduction to E-Mail Marketing course. We’ve designed this interactive course that covers the who, what, when, why, and how of a successful e-mail marketing campaign.


Our Introduction to E-Mail Marketing course is fully compatible with any kind of device whether you are using Windows computer, Mac, or Linux, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.

Who is it for?

This Introduction to E-Mail Marketing course is ideal for those students who want to build on the Introduction to Internet Marketing course, want to further develop thier skills or take their Internet Marketing knowledge to the next level.

Career path

After completing this Introduction to E-Mail Marketing course you will be able to build up accurate knowledge and skills with real confidence to up skill in your career.


Getting to Know E-mail Marketing

  • What is E-Mail Marketing?
  • Glossary of Terms
  • History of E-Mail Marketing
  • Getting It Right


Setting Up Your Audience

  • Gathering Contacts
  • Rules and Regulations
  • Staying Organized

The Tools

  • Setting Up A Plan
  • Choosing an E-Mail Marketing Provider
  • Get Practical

Designing Your Campaign Strategy

  • Looking at Your Campaign Strategy
  • What’s Your Campaign Strategy?
  • Going Beyond the Basics

Crafting Messages for Each Campaign

  • Pre-Assignment Review
  • Crafting Your Message
  • The Message IS The Message
  • Designing an Eye-Catching E-Mail
  • Choosing the Right Design
  • Making Connections
  • Make This Easy

Good Habits Get Optimal Results

  • Be a Good E-Mailer
  • Smart Rules Apply
  • Conversions
  • Designing Content That Has Value
  • Developing Different Types of Content

What to Write

  • Give People What They Want
  • Be Green…Evergreen That Is!
  • Topic Generator
  • Let’s Get to Work

Subject Lines and Action Calls

  • Great Subject Lines
  • Action Items
  • Use Strategy with Your Call to Action

If It Doesn’t Get Measured, It Can’t Be Counted

  • Key Metrics
  • Revenue Per E-Mail Sent
  • Timing Your E-Mail Message
  • Test Before You Send

Test Driving

  • Making Connections
  • Writing Your Initial Welcome E-Mail
  • Recommended Reading List
  • Personal Action Plan


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