In social media marketing, the rule of thumb is that if industry customers are actively participating in social media, the businesses should to be on social media as well. In this Marketing with Social Media course, you will learn how to effectively use social media, how it fits within your marketing strategy, and how to leverage it to improve your sales.
This Social Media Marketing Skills course covers:
Developing a social media strategy and incorporating it into your marketing efforts
Building an effective social media team that’s not prone to wasting time browsing
Analyzing the strengths and weaknesses of your social media efforts, to improve them
Knowledge of the major social media platforms and their varied functionalities
How to incorporate quality content and blogging into your social media activities
Our Marketing with Social Media course is fully compatible with any kind of device whether you are using Windows computer, Mac, or Linux, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.
Who is it for?
This Marketing with Social Media course is ideal for those students who want to build on the Introduction to Internet Marketing course, want to further develop thier skills or take their Social Media Marketing knowledge to the next level.
After completing this Marketing with Social Media course you will be able to build up accurate knowledge and skills with real confidence to up skill in your career.
- What is Social Media?
- Pre-Assignment Review
Understanding the Marketing Mix
- The Five P’s and Social Media
- Exercise Your Muscle
Developing a Social Media Plan
- Things to Think About
- Utilization Guidelines
- Expanding Your Digital Presence
- What’s the Value?
Building Your Social Media Team
- Building the Team
- The Community
Using Social Media to Build Internal Communities
- Does it Mean Everyone is Online All the Time?
- Make it Work
Analyzing Your Impact with Metrics
- Useful Metrics
- Understanding Metrics
- Timing is Everything
Keeping on Top of the Trends
- 11 Practical Labs
- Keyboard Shortcut Quick Reference Sheet
- That’s Not Good!
- Get Smart
- Getting Started
- Building Your Community
- Taking it Further
- LinkedIn Essentials
- Setting Up Your Account
- Getting Connected
- Making it Memorable
- Using Lists
Building a Blog
- Should I Be Blogging?
- Blog Rules
- Help People Find You
- What Will I Write About?
- Planning Your Blog
- Vlogs and YouTube
Launching Your Plan
- Pulling Everything Together
** Bonus modules **
- Using Specialty Sites
- Using Social Media Management Tools