Internet Marketing: Social Media Marketing - Code Chiefs

Internet Marketing: Social Media Marketing

Regular price £29.00 Sale

Unlimited Access

16 Units, including Activities and Labs

Certificate of Completion

Level 3 Equivilent Content

10+ Hours of Content


Course Description

In social media marketing, the rule of thumb is that if industry customers are actively participating in social media, the businesses should to be on social media as well. In this Marketing with Social Media course, you will learn how to effectively use social media, how it fits within your marketing strategy, and how to leverage it to improve your sales.

This Social Media Marketing Skills course covers:

Developing a social media strategy and incorporating it into your marketing efforts

Building an effective social media team that’s not prone to wasting time browsing

Analyzing the strengths and weaknesses of your social media efforts, to improve them

Knowledge of the major social media platforms and their varied functionalities

How to incorporate quality content and blogging into your social media activities

Requirements

Our Marketing with Social Media course is fully compatible with any kind of device whether you are using Windows computer, Mac, or Linux, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.

Who is it for?

This Marketing with Social Media course is ideal for those students who want to build on the Introduction to Internet Marketing course, want to further develop thier skills or take their Social Media Marketing knowledge to the next level.

Career path

After completing this Marketing with Social Media course you will be able to build up accurate knowledge and skills with real confidence to up skill in your career.

Curriculum

Getting Started

  • What is Social Media?
  • Pre-Assignment Review

Understanding the Marketing Mix

  • The Five P’s and Social Media
  • Exercise Your Muscle

Developing a Social Media Plan

  • Things to Think About
  • Utilization Guidelines
  • Expanding Your Digital Presence
  • What’s the Value?

Building Your Social Media Team

  • Building the Team
  • The Community

Using Social Media to Build Internal Communities

  • Does it Mean Everyone is Online All the Time?
  • Make it Work

Analyzing Your Impact with Metrics

  • Useful Metrics
  • Understanding Metrics
  • Timing is Everything

Keeping on Top of the Trends

  • Appendices
  • 11 Practical Labs
  • Keyboard Shortcut Quick Reference Sheet
  • Glossary

Damage Control

  • That’s Not Good!
  • Get Smart

Using Facebook

  • Getting Started
  • Building Your Community
  • Taking it Further

Using LinkedIn

  • LinkedIn Essentials
  • Setting Up Your Account
  • Getting Connected

Using Twitter

  • Tweeting
  • Making it Memorable
  • Using Lists

Building a Blog

  • Should I Be Blogging?
  • Blog Rules
  • Help People Find You
  • What Will I Write About?
  • Planning Your Blog
  • Vlogs and YouTube

Launching Your Plan

  • Pulling Everything Together

** Bonus modules **

  • Using Specialty Sites
  • Using Social Media Management Tools

Certification

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